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Many new technologies have embraced geolocation to combine location information and other data to obtain specific results. In this article we’ll explore geolocation technology, and will examine the effect on payroll.
Many new technologies have embraced geolocation to combine location information and other data to obtain specific results. In this article we’ll explore geolocation technology, and will examine the effect on payroll. Geolocation, by definition, is the ability to detect and record where people are located, using Internet-connected devices. Geolocation information can be determined from the user’s IP address, the MAC Address of the device, RFID, a Wi-Fi connection location or GPS coordinates.
Human Resources and Payroll departments have many location-based challenges in managing their workforce; companies also have concerns regarding their equipment. With the rise of centralized service centers, there is less local contact and knowledge of location based requirements. Many mobile workers do not report to a physical location, may work from home, or may spend their day at several locations.
The growth of smartphones and other mobile devices opens another way to communicate with employees. Smartphone growth in the US has been phenomenal: from December 2009 to December 2011, the number of devices went from 30 million devices to 95 million. Smartphones have achieved a near 80% saturation among the 18-34 year old age group, with more growth now occurring among people in middle age. With the growth of the devices, many companies are looking to leverage them.
To start, smartphones and geolocation have been embraced by social media (Facebook, Twitter, GoWalla, etc.) Many businesses now deploy social media to target their customers for loyalty rewards, reviews, special offers, ads and coupons. It is inexpensive, and provides them with added connection with and knowledge of their customers. Example: if a user logs in to an application within a few blocks of say a restaurant, a special offer can pop up on their phone. Customers that check in on a site may get a free offer or item.
But how do HR and Payroll benefit from this growth in geolocation?
Here are some examples:
Most companies do not have a policy in place to address the use of geolocation. A few suggestions:
Further legislation and legal challenges will likely evolve as the technology is used more widely. Be ready--look at how your company can benefit and what policies you need to have in place to use these technologies.
This article originally appeared in the October 2013 edition of Paytech Magazine, the American Payroll Association's membership magazine. The American Payroll Association (APA), www.americanpayroll.org, is the nation's leader in payroll education, publications, and training. This nonprofit association conducts more than 300 payroll training conferences and seminars across the country each year and publishes a complete library of resource texts and newsletters. Representing more than 22,000 members, APA is the industry's highly respected and collective voice in Washington, D.C. Get more information at www.americanpayroll.org.
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